Whitening soap is a common thing in the village. Females desire to have more pale skin. Also, as a natural sun screen ladies will smear this stuff on their face to ward off darker skin. Meanwhile I’m putting way too much effort into having darker, less pale skin. Also, it is considered an attractive feature to be a little bit plump. If you are plump that means you can afford to eat well and therefore it’s a sign of wealth. Oh, how things are sooo different in Canada.